(Finance) – “The pandemic has brought about a great change within the world of digital payments, which have become increasingly central. The merchant has realized how the digital payment can be an enabler for tackling new sales models, typically in the omnichannel concept“. He told Finance Julius VasconiHead of Marketing – Merchant Services of Nexion the occasion of the seventh edition of the Salone dei Pagamenti.
“So we have witnessed, if we think about the world of retail and even the smaller ones, the concept o need to offer the shipment of products that the customer can buy directly from the siterather than social distancing, has brought the need to be able to accept payment within the department and not directly at the cash point within the store”, he added.
“We are carefully observing these new trends and we are trying to support our establishments, even the smaller ones that perhaps have much less technological knowledge and culture, to accompany them in tackling these new challenges – explained the manager – An example above all is the digital showcasea new service that we have recently relaunched and which allows small retailers to be able to appear online and sell their products online, through a solution that is plug and play, so with three or four clicks the customer is able to configure himself its own showcase and then being associated with a whole system for managing shipments of couriers both locally and nationally”.
“Even the offline part, therefore inside the store, is an important part and continues to remain very relevant – continued Vasconi – Here we are working and we will launch the softPOSa concept that is quite well known by now and which, however, from our point of view is not simply an evolution of the mobile POS, but is a new technology that can enable and address different use cases”.
“So not only does it offer a solution that allows the merchant’s mobile phone to be able to accept payments, with the possibility of not having to combine any card reader, but – if we think of reality a little more large-range and a little more sophisticated – the SoftPOS is a payment gateway that can be integrated on a tablet and be perfectly integrated with all store management systems“, he stressed.
According to the Head of Marketing – Merchant Services of Nexi, the declination of the solutions on the various product sectors, “is a very important paradigm within the go-to-market strategy”. “For us verticality and specialization is essential – he added – We understood, also thanks to the great discontinuities that we have observed in recent years, such as each operator needs specific functionalities, which may not previously have been considered relevant. So we have changed our go-to-market paradigm and have evolved it into a concept of verticality from two points of view”.
“The first is that we have built an offer portfolio that is no longer the single component of POS and commissions, but is one suite of solutions where we combine POS and commissions with value-added services. The second big element that distinguishes this paradigm is also the go-to-market method, therefore the communication is very specialized. We have to tell about products and solutions from the point of view of the use case that the merchant has to deal with rather than the single technological product “, she concluded.