(Finance) – Valicaa company listed on Euronext Growth Milan and operating in the technological marketing sector with a focus on the tourism and food and wine sectors, has received authorizations for Experience Parka project conceived and conducted by its subsidiary Experience Lab and dedicated to families and young people, sports and outdoor activities such as mountain biking, trekking, Nordic walking and walking.
Experience Park aspires to become the main park for outdoor activities in Rome and is configured as a temporary event open from the end of April to the end of October 2024 in the Rocca di Papa area.
The initiative is fully within the priority objective of starting a process of balancing business between B2B and B2C markets (today the turnover is unbalanced in favor of the former) by investing in the organization of a greater number of events in the area. An approach that is already bearing fruit, we read in a note: while in 2023 these moments were 16 in total, in 2024 21 have already been scheduled so far.
“We are following a path of growth in terms of revenues, margins and skills – commented theCEO of Experience Lab Luca Cotichini – in 2024 we are reaping the fruits of the commitment made in recent years to develop our presence on the tourism services market and all this can only confirm that we are on the right track towards the objectives we have set ourselves”.