Six companies from Utrecht at a tech fair in Las Vegas, not bad of course. “The city is attractive because of its central location, good infrastructure, living climate and the enormous pool of talent,” explains Selina. The startups are affiliated with UtrechtInc of Utrecht University (UU) and UMC Utrecht. This network was set up to bring back the accumulated knowledge of the knowledge institutions to society. One of the ways to do that is to turn it into a small business, a startup. UtrechtInc has done this about three hundred times in recent years.