Unity has surprisingly cancelled its plan today, which has been the subject of a huge backlash. The new pricing plan has been met with a huge backlash. had pulled.
Unity, if you don’t know, is a popular game engine used and developed to develop video games and simulations for computers, consoles, and mobile devices. Behind many games, including those produced in Turkey Unity, in the past months announced that it would make an update that would be incredibly difficult for game developers financially. The company, which has been losing money all the time and has reached billions of dollars in annual losses, has planned a new pricing infrastructure to change this. With this system, when a game has made $200,000 in revenue and 200,000 downloads in the last 12 months, Unity would have to pay 20 cents per download. Here especially comfortably can be abused in the structure “per download” part of it drew a huge reaction. The company said, “Exceeded a certain level We are introducing a Unity Runtime Fee tied to each download of the game by an end user. We chose this because every time a game is downloaded, the Unity Runtime is also installed.” he said. This step is for many It meant an expense that the game developer could not afford. and so everyone started criticizing Unity very openly and harshly and saying that they would stop using Unity in their new games.
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Later, the company took a step back on this issue. The statement made by Unity included the following: “We hear you. We apologize for the confusion and concern caused by the time-based pay policy we announced on Tuesday. We are listening, talking to our team members, our community, our customers and our partners, and we will make changes to this policy. We will share an update in a few days. Thank you for your honest and critical feedback.”
This step back came, but the company still did not reassure many developers. An update was later made that would please many developers. The first apology from the company was made, with Marc Whitten saying: “First, let me start with this: I apologize. We should have talked to you and heard your feedback before announcing our new pricing policy. You are what make Unity great, and we know we have to listen and work hard to earn your trust. We heard your concerns and are making changes to the policy we announced to address them.”
Under the revised terms, no game developed with the current version of Unity will be eligible for a per download fee. no fee will be charged (It is called Runtime Fee)this would only apply to developers who adopt the latest version in 2024. Free “Unity Personal” will remain free and the revenue ceiling required for users to advance to the next level would be $200,000. Developers earning over $1 million would be per user fee or would be able to choose between a 2.5 percent income share.
On top of all this, a surprise move was made. After extensive consultation with the company, community members and customers, announced that they have decided to cancel the planned new fee system.