(Finance) – UniCredit is confirmed Main Partner of Filarmonica della Scala for the new 2024 concert season, confirming the validity of one collaboration that has lasted for over twenty years and which translates into a combination of artistic passion and social responsibility.
Through this partnership, UniCredit renews its I commit in the promotion of art e of culture in support of education: a fundamental investment to create a better future.
“We firmly believe that a responsible financial institution must support the cultural and social fabric of the communities in which it operates, and this is why in recent years we have strengthened our commitment to social and cultural issues”, he says Andrea OrcelCEO of UniCredit, adding “being alongside Filarmonica della Scala as Main Partner since 2003 reflects our commitment to contributing to cultural growth towards a more inclusive and prosperous world for present and future generations.”
Also this year UniCredit will support Filarmonica della Scala in offering activities and projects aimed at improving the quality of life of the communities in which it operates. The new season will, in fact, include a series of charitable initiatives and educational projects which “Open Trials”which offers the public the unique opportunity to attend concert rehearsals, and “Sound, Music!”a project that aims to introduce musical education among very young people by bringing them closer to the wonders of music, while encouraging their creativity and artistic talent.
UniCredit also supports the training of young musicians through the financing of scholarshipsor, offering them the opportunity to develop their talent and thus contributing to preserving and promoting the musical excellence of the new generations. Starting from 2024, it will also be introduced the UniCredit Awardan award given based on the contestant’s values and musical potential: a commitment to recognizing and supporting emerging talent.
In the end, La Scala Philharmonic Orchestra will return to enchant the Milanese public with the “Concert for Milan” in Piazza Duomoas well as performing on numerous international tours, bringing their musical excellence beyond national borders.