(Finance) – “Unicredit brings to the 2024 Payments Show Buddythe digital service model that is complementary and not an alternative to Unicredit’s traditional bank and branch network. In particular we carry Genius Payproduct we launched recently, one card with IBAN that offers all the functions of a current account but with the lightness of a prepaid card“. He told Finance Alberto AlessiBuddy Service Model manager at UniCrediton the occasion of the ninth edition of the Payments Fair.
“The peculiarity – explained Alessi – is that it is a product that can be subscribed to from 11 years onwardsWhy Unicredit believes a lot in the financial education of young people and in general to allow children to immediately become familiar with managing money and do so in a safe manner, because parents will have a tool at their disposal to monitor the ways in which children use this payment instrument. They can choose which payment channels to activate and make available, spending limits, geographies and whatever else is necessary to allow children not to exceed their daily expenses”.
Italians are increasingly inclined to use home banking and apps, “in particular in Buddy where the interaction method is mainly remote via chat with which customers can interact with the branch consultants 24 hours a day, 7 days a weekbut at the same time they can also choose how, where and when to receive specialist advice on the extensive product catalog that Unicredit offers across the entire range of financial and insurance investment products”, underlined Alessi.