After a long runk, it is now clear that Ubisoft and Tencent work together. The Chinese mega group has an influence on 3 successful franchises from Ubisoft in the future.
What does the future collaboration look like? Ubisoft, together with Tencent, founds a new subsidiary within Ubisoft, which has a value of around 4 billion euros. Tencent belongs to 25 % of this company, so the Chinese giant has a minority stake. There were rumors and analyzes around the collaboration in advance.
This subsidiary is to combine 3 large IPs from Ubisoft. These include Assassin’s Creed, Far Cry and Rainbow Six. In an internal email that is available to the insider gaming editorial team, Ubisoft-CEO Yves Guillemot states that this step is a milestone in the history of Ubisoft.
This historical agreement is primarily an recognition of the extraordinary work that you have done for years: The value of these three brands directly reflects your individual and collective talent and your efforts that have made it possible for us to create these beloved franchises
Why did the merger came about? The Ubisoft CEO hopes that the investment of Tencent accelerates changes that have been discussed at Ubisoft for several months. Tencent should promote the brands and turn them into global icons.
This includes games like Assassin’s Creed Shadows partly Tencent:
Assassin’s Creed Shadows: The official trailer for the Open World in Japan
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Meaning of the collaboration has not yet been foreseeable
What does that mean? What exactly means is unknown. Ubisoft admits that there are many questions for the company’s employees who could not be answered at the moment. However, the investment of Tencent gives the company an impact on the direction of Assassin’s Creed, Far Cry and Rainbow Six. Ubisoft says that:
The Ubisoft operating model should also change fundamentally. We will probably see exactly what that means in the coming weeks, months or even years.
In addition, Ubisoft wants to continue to work on his other IPs that are not part of this subsidiary. For example, the company calls Tom Clancy’s Ghost Recon or the Division.
What is Tencent? Tencent is the largest gaming company in the world and thus even greater than Sony, Microsoft or Nintendo. The company has become so successful, especially through mobile games and microtransactions. Titles such as PUBG Mobile or Brawl Stars helped the company to its market value.
Tencent has already bought into western studios in the past, also in Germany. If you want to know more about it, you should look at the following post on MeinMMO: A gaming company is larger than Sony, Nintendo, Microsoft-and her coat of arms is a damned penguin