Interest in attending E3 this year is slowly but surely waning, as a new industry player has just announced their retirement from the Convention Center stage. This editor, it was Ubisoft who admitted to our colleagues at VGC that he would not be joining the annual fiesta. Instead, the firm led by Yves Guillemot prefers to organize a Ubisoft Forward on June 12 in a dedicated space, a bit like Electronic Arts with its EA Play. An online conference will also be planned by Ubisoft, which recalls the good memories of the past.
E3 has fostered some unforgettable moments in the industry over the years,” a spokesperson told VGC. “While we originally planned to have an official presence at E3, we made the decision later to go in a different direction and will be hosting a Ubisoft Forward Live event on June 12 in Los Angeles. We look forward to sharing more details with our players very soon.
A somewhat alarmist message for organizers who see their show being neglected by the profession. A negative message which could also have consequences for other players in the market, who could also decide to no longer go to the Los Angeles Convention Center.