Twitchannounced that it has made a significant change to its policies, allowing its users to broadcast on other live video platforms at the same time. This development was announced at TwitchCon in Las Vegas, along with new guidelines for simulcasting. However, Twitch does not support other platforms.Twitch user experience He emphasizes that this is permissible as long as it does not endanger the situation.
In August, Twitch relaxed its rules regarding cross-broadcast, allowing channels to broadcast their live content on social media platforms such as TikTok and Instagram. The language used in the updated guide is broad, stating that “any service” is fair game for simulcasting, with the exception of channels that have special agreements with Twitch.
This new approach to simultaneous broadcasting may seem counterintuitive for a livestreaming platform, as it appears to allow content to be spread across different platforms. However, it can be seen as a strategic response to several prominent streamers leaving Twitch to sign deals with rivals, most notably YouTube. By giving creators more flexibility and additional revenue streams without restrictive restrictions, Twitch may be aiming to retain top talent and keep mid-sized streamers satisfied with their earnings.
Twitch is actively working to update its policies to meet the needs and preferences of both users and investors. It recently addressed issues with off-platform doxxing and experimented with machine learning-based chat moderation. The platform has also introduced features inspired by other social media platforms, such as stories and feeds, to stay competitive and offer a more comprehensive user experience.