Twitchin 2022 “One-click reliable ad revenue” makes the Ad Incentive Program more flexible.
to all the details Here we place Twitch Ad Incentive Programwith the latest publishers not very satisfied here came to the fore after receiving criticism. The platform, which has taken a new step in this program, will start in April “more flexible” He stated the following for the new term: “We launched the Ad Incentive Program to streamline ad management for partner publishers and provide them with reliable ad revenue. After announcing the program in February 2022, we made it available to all active Partners worldwide, and in June we announced that Partners participating in this program will earn a 55 percent net advertising revenue share. Today, we’re excited to share the new updates to the program that we first mentioned in our open letter to the community earlier this year. These changes to the Ad Incentive Program give publishers more control over the ad experience on their channels.” According to the company’s statement, the program is as follows as of April. will work:
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“You can join or take a break at any time: We will continue to show partners three recommendations for ads that run per hour during a stream. You will still be required to choose one of these to start earning a 55 percent net income share, but you can now change your choice within the month. You will be able to join the program at any time, choose a different suggestion or take a break from the program.
Instead of fixed payments, you’ll see revenue estimates: Each of the three suggestions will show you an income estimate instead of a fixed payout. This is because you now have the ability to change your settings whenever you want. So you will no longer receive a fixed payment, but you will have more flexibility within the program. Your actual revenue may differ from the initial estimate based on a variety of factors, including your broadcast hours, viewership, and the amount of ads that brands broadcast on Twitch in your country, and the amount of ad time per hour you choose.
Your selection is automatically repeated—no need to re-register each month: Your preferred option remains in effect until you update it. Previously, you had to make a choice before each month started. Your revenue estimates will continue to be updated every month. Thus, you will be able to evaluate and check the correctness of your selection from time to time.
Regardless of the recommendations, you can change your settings and still receive a 55 percent revenue share: Using Ads Manager, you will be able to regulate the amount of ads served on your channel regardless of the three recommendations. As long as you do not fall below the minimum amount of ads per hour set for your channel, you will continue to earn 55 percent net ad revenue. To get a 55 percent revenue share across all channels, the minimum ad time per hour will initially be 3 minutes, but this time may increase or decrease depending on the country you are broadcasting and the size of your audience. If you advertise less than this minimum time, you will receive a 30 percent net revenue share. We will notify you in advance if there are any changes to the minimum ad times per hour for your channel.
These changes will give Partners the flexibility that Affiliates have had to date in the new 55 percent net revenue split we are introducing from August 2022, but Partners will also take advantage of their channel-specific revenue forecasts. Affiliates will continue to earn a 55 percent net revenue share from the ads served on their channels by running more than 3 minutes of ads per hour using Ads Manager. This update will not affect their experience in any way.”
As reported, partners They will receive an email on March 15 to sign up for the new program, which will take effect on April 1.