Live streaming platform Twitch has unveiled its 2023 features roadmap, which includes changes to pre-roll ads, new chat engagement tools, and more options to help users better manage their brand deals.
For mid-roll ads, Twitch is also experimenting with tools that let users know that the stream they’re watching is about to take an ad break. He explained that Twitch may even add a snooze option for these promotions. For streamers who want to highlight their sponsorship deals, Twitch is working on special assets that will first be field-tested by a select few streamers to make those deals feel more “effective and authentic” on the platform.
Beginning with channel views and clickable brand graphics, publishers can easily embed these brand assets in streams, above chat, and elsewhere on your channel page, providing a less distracting and more engaging sponsorship experience.
On the technical side of managing a channel, Twitch will provide more details on viewer demographics, optimal streaming times based on this data, offline streaming solutions, and an enhanced mobile viewing experience designed to be more on par with what desktop users watch. Twitch is also looking for ways to create new tools that can be used to promote channels on other platforms, such as exporting clips for vertical short-form video formats like TikTok or YouTube Shorts.
Broadcasters will be able to pin up to 20 of these clips to a channel page and enhance them with emoticons. Finally, the new Sound Bites feature will be available to viewers as a new monetization tool, allowing viewers to pay to trigger audio alerts. All these changes will be rolled out gradually over time, as Twitch plans to make more official announcements when these features go live.
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