TV4 extends after Nyhetsmorgon and starts broadcasting news throughout the day.
At the turn of the year, Nyhetsdagen is launched.
– The news day will have the same mix of straight news and pleasant company that our editorial staff are already so adept at, says program director Viveka Hansson.
News and community coverage are already a large part of TV4’s offering.
For two years now, Nyhetsmorgon has been broadcasting all the way until 12 o’clock. And from the turn of the year, the news coverage will be further expanded.
The new program Nyhetsdagen will follow news developments during weekdays and keep viewers updated with a tone and address that they recognize from Nyhetsmorgon.
– The program will be led by esteemed presenters. If we can make the present and the future a little more understandable for even more people, that is also a fine democratic mission, says Viveka Hansson, program director News and society.
Five hours
The broadcasts start at 12 o’clock and continue until 5 p.m., when the community program Efter fem takes over. Programs such as Hem till gården, which was previously broadcast on TV4 at this time, are moving to Seven.
– TV4 Play is a service where you can find a large range of entertainment and series to stream – but also a lot of live TV in the form of news and sports. With Nyhetsdagen, we strengthen our presence with more than a thousand hours of live TV per year, which creates a unique position in a growing streaming market,” says channel and content director Fredrik Arefalk.
The new venture means that viewers can start the day with Nyhetsmorgon at 05.45 and then follow along all the way until 19.30 when the news broadcast ends at 19.00.
Monday to Friday
Newsday will broadcast Monday to Friday, with a break during the summer and Christmas.
– Soon we will always be here for the viewers, both in TV4 Play and in the TV4 channel. We build long-term relationships, with both older and younger people, says Viveka Hansson, says Viveka Hansson,
It is not yet clear who will be the host of Nyhetsdagen.
This is how news and community coverage has developed on TV4
2019 After five started broadcasting. The program gives viewers a mix of news and gossip.
2020 TV4 launched its new news site and app – Sweden news and TV4 Nyheterna.
2022 In October, Nyhetsmorgen was extended on weekdays from 10 a.m. to 12 p.m.
2023 The weekend broadcasts of Nyhetsmorgon were also extended.
2025 Nyhetsdagen is launched with broadcasts between 12-5pm on weekdays.