TV4 buys the rights to Allsvenskan and Superettan 2026-2031.
– We are extremely proud and happy to be able to cover and broadcast the Allsvenskan and the Superettan for such a long time, says TV4’s sports director Johan Cederqvist.
TV4 has bought the rights together with Telia and the agreement includes all live rights to all matches.
– We are heading towards a new audience record for the second year in a row and we can state that interest in the Allsvenskan and the Superettan is increasing every season. In that situation, we are both happy and proud to be able to welcome Telia and TV4 as media partners for Swedish Elite Soccer. We believe that this collaboration will build great value for all parties, says Simon Åström, chairman of Swedish Elite Soccer.