According to the official statement made today, Türkiye, Alfa Romeo One of the countries where the brand performs most successfully happened.
In the statement made on this subject, the following was stated: “Alfa Romeo CEO Jean-Philippe Imparato, who visited Istanbul in the first days of 2024, gave important messages about both the future of the brand and Turkey during his visit to Turkey and stated that Turkey is one of the countries where Alfa Romeo shows the fastest growth. he stated. Underlining that they aim to maintain Alfa Romeo’s global product strategy and quality focus in 2024 and beyond, Imparato stated that they aim to further strengthen the global presence of the brand. Imparato also emphasized that the brand’s capacity to respond to market trends will be strengthened with the strategy of launching a new model every year. Alfa Romeo, which achieved significant success at the global level in 2023, continues with ambitious targets for 2024. Alfa Romeo strengthens its place in the industry with its strategic planning, innovative approach and quality focus.
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The evaluation of 2023 includes the so-called “0 to 0” strategy, with the plan to switch to a completely 0 percent emission product range in 2027, steady progress in the commitment to offer a new model every year, the market success of the Tonale model, and the brand’s strategy to enter new markets. Contains important topics. Its 2024 targets include stepping into the B-SUV segment with the Milano model, which will be introduced in April, and continuing the electrification plan.
Imparato, who emphasized Alfa Romeo’s passion for sportiness, innovation and design in his speech, also touched upon the special series and modern interpretations of 33 Stradale, the story of Milan and the brand’s deep connection to its Italian roots. Our sports city vehicle (Sport Urban) that we will launch this year. Vehicle) Milano’s story reflects our deep connection with our Italian roots and our innovative approach. The Milan model represents more than just a vehicle; It will also give an important signal about the future of Alfa Romeo. “With this model, we are preparing to offer our customers a unique sporting experience and the distinctive beauty of Italian design, as well as a rich cultural heritage.” He expressed it as follows:
Jean-Philippe Imparato’s visit aims to strengthen Alfa Romeo’s presence in Turkey; It once again demonstrated its determination to stand out with its innovations in electrification, technology and design. Regarding his visit to Turkey, Imparato said: “This time last year, I paid a visit to Turkey and talked about my positive expectations.
As we look back over the past year, I see that our predictions were correct. Turkey is an important place for us to test Alfa Romeo’s capacity to go beyond traditional European markets. This strategy means that Alfa Romeo will go beyond its traditional markets, starting with Italy, and strengthen its presence on a global scale. Because we have big goals for the future of our brand, not only in Turkey but also in the region.” he said.
Stating that the brand completed 2023 in Turkey with great success with the launch of the Tonale model, Imparato said, “In 2024, we will start selling the ‘Milano’ in Turkey simultaneously with the world. Thus, this momentum that started with Tonale will be reinforced with the sporty and city car Milano, which can also be preferred with a fully electric engine option.
“With the addition of Milano to the product range, we will have a product range that will meet the expectations and desires of Alfa Romeo fans (Alfisti) and potential buyers who want to own an Alfa Romeo in 2024,” he said. Reiterating his belief in the long-term potential of the Turkish market, Imparato said, “We plan to continue growing by offering quality and unique driving experience in 2024.” he said.
Looking ahead to 2024 and beyond, Imparato stated that the brand aims to continue the successful results built on its global strategy. Regarding this issue, Imparato said, “In 2024 and beyond, as Alfa Romeo, we aim to continue our successes by building on our global strategy and reinforce our brand identity on a global scale. Turkey will continue to be an important market this year as well.” made the statement.
Brand Director Özgür Süslü shared information about the future of Türkiye operations. Stating that the brand aims to be the fastest brand in the automobile industry on the path to carbon neutrality, Süslü emphasized that the dynamic structure of the Turkish market and the increasing environmental awareness of consumers are compatible with the brand’s electrification strategy. Süslü stated that the strong demand in the market supported Alfa Romeo’s decision to increase its presence in Turkey.
Özgür Süslü said, “Turkey is the country that stands out in the global success of the brand and shows record growth. Jean-Philippe Imparato’s visit reinforces Alfa Romeo’s strong stance in the Turkish market this year, as it did last year. In Turkey, we aim for sustainable growth and customer satisfaction by blending this global vision with local dynamics. Brand CEO Jean-Philipe Imparato had set us a 2x sales target for the end of 2023. We exceeded this target by growing 2.5 times in 2023. We aim to continue growing in 2024. “I believe that the momentum that started with Tonale will be reinforced with Milan.” ” he said.