He sees himself as a ““Off-Road SUV brand” introducing as JAECOO Türkiye adventure begins for you. The company will also establish a “Turkish Public Welfare Fund”.
The detailed statement made about the Türkiye adventure of the JAECOO brand included the following: “Representing the new generation of the Off-Road SUV segment, JAECOO is preparing to step into the Turkish market. JAECOO, which will start hitting the roads in the summer, started its Turkey brand launch with the theme “From Classic to Beyond Classic”. JAECOO has the design genes of high-end SUV brands from “the classics and beyond the classics” but adds the latest automotive technology innovations to this structure. JAECOO models, which will stand out with richer configurations, more driving mode options and better handling and chassis performance, aim to offer more new experiences. The brand, which has rapidly increased its global presence by entering important markets such as Mexico, South Africa and Chile in the last year, has become a rising star in the global Off-Road market. JAECOO, which announced its comprehensive 2030 strategy in its city last month, opened a new page in the Off-Road market and initiated a transformation in its segment. In just one year, JAECOO has reached 37 markets around the world.
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Attracting the attention of over 1.1 million users, the company established a network of 873 dealers and created a strong global brand influence, becoming the fastest growing automotive brand in global markets. Over the next three years, the brand will enter more than 60 markets, including high-potential markets in Europe such as Spain, Italy and Poland, with a global structure of more than 3 thousand standard dealer channels. “
Stating that JAECOO is one of the fastest growing automobile brands in the world, JAECOO Türkiye Vice President Ahu Turan said: “So far, our brand has managed to gain a fan base of 1.1 million in 37 countries around the world. According to our customers, JAECOO is more than just a car. In fact, it adds strength/courage to our lifestyle and life, allowing us to easily achieve our goals.
“While it accompanies us in new discoveries, it also makes the travel experience more enjoyable and technological.” said. Emphasizing that the brand aims to reach more than 3 thousand sales points in more than 60 countries in the next 3 years, Ahu Turan continued as follows: “We aim to strengthen our ties with our customers by designing future/fashion/technology/ecology/e-sports themed showroom areas with our new generation sales points.
In accordance with our brand strategy, we aim to focus primarily on the European market and after achieving success here, we aim to enter other markets strongly. In 2024, we will start operating in many European countries, especially Spain, Italy, Poland and Hungary, along with Turkey. JAECOO is a brand that stands out with new energy solutions.
While offering new energy solutions such as full electric and PHEV to our customers, we also aim to be a pioneer in the competitive environment by constantly developing these technologies. We can describe the JAECOO brand in 3 words: sophisticated, Off-Road and responsive. In other words, it has been developed as a brand that is sophisticated with its design and production quality, Off-Road with its suitability for both urban and off-road conditions, and environmentally sensitive with its new energy solutions and social responsibility awareness.”
Acting with the approach of encouraging localization through globalization and supporting globalization through localization, JAECOO’s move in Turkey constitutes a strategic focal point for the brand’s 2030 strategy. Standing out with its design where durability is at the forefront, JAECOO 7 reinterprets traditional Off-Road genes and the aesthetic appeal of the Off-Road world with its interior where safety, comfort and flexibility are offered together. It is equipped with ARDIS, the intelligent system that redefines the Thoroughbred Off-Road experience.
Seven driving modes, including sand, snow, mud and off-road, perfectly meet driving needs with a scenario-based technological logic, providing enhanced freedom of movement in off-road driving and at the same time providing a personalized driving experience for the urban elite.
Offering an advanced infotainment experience with its 14.8-inch ultra-wide panoramic screen, new W-Hud eye-level display and the industry’s most powerful wireless fast charging feature with 50 W, JAECOO 7 has over 21 devices, including a 540° panoramic transparent chassis. It offers comprehensive and versatile safety features with its ADAS function, allowing users to drive off-road whenever they want and without worry.
Additionally, based on global 5-star safety standards, JAECOO 7 features an innovative cage-type energy-absorbing body structure. With 10 airbags, it offers “5 Star protection” to every passenger in the car by providing all-round protection in emergency situations, a comfortable driving experience and a confident ride.
JAECOO fills the gap in the Turkish Off-Road SUV market by introducing the JAECOO 7 model to the market. The brand focuses on the structuring, positioning and strategy of future products; It will continue to continuously improve its product range with new models such as JAECOO 8 and JAECOO 5. Based on global standards, the brand will introduce new energy products to the market, starting with the JAECOO 7 PHEV and JAECOO 8 PHEV models.
JAECOO aims to fully meet the new energy expectations of Turkish consumers in the Off-Road segment; It will appeal to all market segments with multiple powertrain options, including internal combustion (ICE), hybrid (HEV) and plug-in hybrid (PHEV). “The brand will also focus on the feedback of Turkish users, create new car purchasing experiences, expand its sales and service networks to cover important cities and business districts in Turkey, and continuously improve its local strategy in Turkey by offering more convenient services to Turkish consumers.”
The following was stated about the brand’s “Turkish Public Welfare Fund” step: “JAECOO will continue to support sustainable development and corporate social responsibility projects in Turkey. In this context, the brand announced that it will cooperate with public welfare organizations around the world to carry out activities in various fields such as biological conservation, environmental protection and care of vulnerable groups on a global scale.
With its “In Turkey, for Turkey” action plan, JAECOO will not only offer quality travel products, but will also implement the ESG development concept by establishing a Turkish Public Welfare Fund to carry out long-term, systematic social public welfare projects.