Mehmet Yaprak, who opened his first shop in İzmir Şirinyer in 2000, said that now, together with his two partners, they have succeeded in holding on not only in London but also in New York, exceeding local expectations in shaving.
The secret of success
Leaf, to the question “how did you do it”; He replied as “simple services such as hot towels, ear burning, applied by every barber in Turkey”.
He drew attention to the fact that there was not even a hair wash in British barbers, and that when the haircut was finished, the customers were given a napkin and quickly removed from the sofa.
“They hand out the credit card without asking how much it is”
This workplace, where straight hair shaving started with £65, but a man who received full service with his care and products left thousands of pounds, completed the acceptance and retention criteria at Harrods in April last year.
Indicating that customer satisfaction is essential in Harrods’ business approach, Yaprak said that they give 28 percent of their earnings instead of rent.
Using the phrase “people who earn easily and spend comfortably” when describing their customers, Yaprak talked about customers who paid £1080 for a marble-handled razor without even asking the price.
“I shaved John Snov”
Stating that he has many famous customers such as football players, CEOs of large companies, and TV series actors among those sitting in the barber chair, Yaprak said that he later realized that some of them were famous and that he was surprised.
Citing the example of unknowingly shaving Kit Harrington, who plays John Snov in the Game of Thrones TV series, Yaprak said, “I learned a lot about who I shaved thanks to the attention of other customers or employees.”
“I shave Nusret”
Indicating that the owner of the restaurant Nusret is among the famous Turkish customers, Yaprak said, “Our Turkish Ambassador and Mr. Consul are also my customers.”
“Apart from them, Ant Yapı’s owner Cengiz Bey, Osman Boyner, TRT World and THY’s managers are also my customers,” said Yaprak.
Harrods is important in that it is considered a shopping icon and is a place where the world’s most luxurious brands gather in the same building.
Thanks to its reputation since 1849, it is also the race track of brands.
Mehmet Yaprak, together with his two partners, considers it a great success to be under the same roof with luxury brands as a Turkish Barber.