Based on the research of the international brand valuation organization Brand Finance. Turkey’s most valuable brand announced.
Published for the 16th time this year, “TURKEY 100 – Turkey’s Most Valuable Brands” according to his research 1.6 billion dollars with brand value TURKISH AIRLINES It was determined as Turkey’s most valuable brand. Second most valuable brand $1.45 billion with value ARCELIK it happened, 819 million dollars with brand value FORD OTOSAN took third place. According to the statement, 9 new brands were included in the list this year and these are: LC WAIKIKI, PETROL OFİSİ, IGA, YAYLA, KERVAN, TÜRKİYE SİGORTA, SABİHA GÖKÇEN, AKTİFBANK And AEGEAN CERAMIC declared as. making a statement on the subject Muhterem İlgüner, Country Director of Brand Finance Turkey, “Turkey, due to its potential and assets, is a country with a high ability to generate value. Its geographical assets as well as the products and services it produces offer great opportunities for Turkey. Turkey will value its natural and industrial products, its geography and increase its level of welfare as long as it can mobilize value creation opportunities. For this, it will be necessary to consider branding as a national issue, to develop strategies and policies accordingly, and to spread the passion for valuable brands in both the private and public sectors.” said.
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Within the scope of this research, the following was also conveyed: “The brand that increased its value the most this year – 67.2% – MEDICAL PARK has been. Him-her-it ODEABANK -48.1% – followed. VESTEL It has achieved a significant increase in value in the last two years, from 11th to 7th, and this year to 4th place. This year, for the first time, 2 airport brands were included in our list; IGA ISTANBUL And SABIHA GOKCEN. BESIKTAS apart from our other three big football clubs – FENERBAHCE, GALATASARAY And TRABZONSPOR – brand values have decreased. Brand Strength demonstrates the brand’s ability to generate value in the future. Revenue growth and brand strength are the two main factors that affect brand value. In this respect, it should be expected that brands make the necessary investments to increase their power, create a positive and demand-triggering perception in the eyes of the stakeholders, and show the success of reflecting the created perception to the financial results. The winner of our strongest brands ranking with a score of 87.6 out of 100 CONSTRUCTION LOANS has been. The brands that have increased their power in the top 10 this year are respectively. OPET, BİM, TEKNOSA, ANADOLU SİGORTA and ENERJISA has been.”