iOS 14.5 and iPadOS 14.5 with versions Application Tracking Transparency Turkey-oriented evaluation of the feature was shared.
Application Tracking Transparency For those who do not know the system, Apple’s official statement is as follows: “The system allows you to choose whether an app can track your actions on other companies’ apps and websites for the purpose of serving ads or sharing with data brokers. When you get a request to follow your actions, you can tap Allow or App Don’t Follow Me. Regardless of whether you allow the app to track your actions or not, you can still use all the features of the app. If you select App Do Not Track Me, the app developer will not be able to access the system advertising identifier (IDFA), which is typically used for tracking purposes. Also, the app is not allowed to track your actions using other information that identifies you or your device (e.g. your email address).
In summary, in the new era, applications cannot cross-follow you, which is generally well received among iOS users. So, what is the usage rate for this system? On this subject, AppsFlyer today announced its new Turkey-focused report ATT – One Year On. published. The report included the following in full:
“In the year since ATT was introduced and widely adopted, 80% of apps have implemented the ATT prompt (displayed the prompt to their users). Also, the prompt Participation rate of Turkish consumersreached 40% in non-game applications and 41% in game applications. This is slightly below the global rate of 46%.
While the risk posed to the user experience of the prompt initially worried mobile marketers, it is clear that over the past year the benefits of displaying the prompt far outweigh the benefits of not displaying the prompt due to user experience concerns.
As a result of the new data privacy standards introduced through ATT, the path is now to help businesses grow with data-driven collaboration and privacy-appropriate insights.”
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As far as we know, Apple’s Application Tracking Transparency system causes huge financial losses to many social media giants. Thanks to this system, companies that do not show customized advertisements experience losses in advertising revenues. However, there is also information that many companies have found their way around this system.