Emphasizing the priority for the Turkish market through Tonale, Alfa Romeo managed to catch the biggest jump in its global sales in the region.
Stellantis formation, which emerged from the merger of two important groups such as Fiat-Chrysler and PSA, gave the messages that many things will not be the same from the first day it was put into practice. We have left behind a few years in which plans were gradually implemented, including the revival of brands that were almost abandoned to their fate. In this context, we started to receive the first positive reflections of the dynamics that Lancia will reshape in the coming years, from the Alfa Romeo front. Sharing its comprehensive report for 2022, the Italian producer seems to have reaped the benefits of the seeds he planted, especially through Tonale. Turkey was a record for Alfa, which reported a 22 percent increase in the European market compared to the previous year.
YOU MAY BE INTERESTED
Alfa Romeo gave positive signals for Turkey
The launch of Tonale, which was held in Turkey with global qualities in September, was actually one of the important messages of the change in the new period for Alfa Romeo. Emphasizing that the opportunity to reach more users was created with Tonale at that time, CEO Jean-Philippe Imparato stated that the Turkish market was also a priority for them. With the operation that successfully managed the supply process to Turkey after the launch period, 2022 was closed with sales of 820 units for Alfa. Announcing 305 of this only in December, Alfa has also shown that it can now reach much more users when the vehicle is available. Parallel to this, the Italian manufacturer, which also shared its global results, achieved 300 percent growth in Turkey compared to the previous year. With these figures, Turkey was recorded as the fastest growing market in Alfa.