After sport, a famous brand is now embarking on fashion. Here is what the Women’s Journal thinks.
We no longer present Decathlon. Since 1976, the brand has established itself as the most attractive solution for all athletes, but not only. According to a study carried out by Ipsos for Bonial on the commercial attractiveness of brands in France in 2024, Decathlon even comes at the top of the ranking all sectors combined with an attractiveness index of 36!
The brand is particularly appreciated for its wide range and its value for money. Young and old buy their sports clothes and equipment not only, but also basics such as rolled passes, thermal tops or even boots. Although they have been created for sports use, consumers use them on a daily basis. This is why, following a high demand, Decathlon decided to embark on fashion, by offering a collection of permanent ready-to-wear.
Called Elementals, the new line of clothing of the brand consists of classic and timeless pieces. Hooded sweatshirts, jogging pants, t-shirts, sets … It offers pieces that are always affordable in comfortable materials. The full cuts of clothes are part of current trends. Prices vary from 11.99 euros to 44.99 euros.
Always on this momentum, Decathlon offers on March 26 a capsule collection of 19 pieces imagined with the Japanese artist Tetsunori Tawaraya. Plugs, pants, jackets, t-shirts, sneakers and even accessories constitute this collection intended for “celebrate the awakening of nature that abounds – even and especially in town“, According to a press release. As for the price, again, the pieces are affordable (from 15 euros), even if this collaboration will certainly be Solde In a few seconds, like those with Disiz or Joseph Garbaccio.
Just in time for the beginning of spring, this colorful line with contemporary design is proof that the sports brand wants to invest ready-to-wear and it is not to displease us …