Traffic explodes, servers crash – “Like a hydrogen bomb”

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Twitch streamer xQc is switching to rival Kick for $100 million. That makes huge waves. According to Kick, the news of the change alone generated 50 times more traffic than usual and a million new registrations in 24 hours. The servers crashed.

That was the message:

  • Twitch’s biggest streamer is moving to Kick. xQc has signed a non-exclusive 2-year, $100 million deal. Kick is said to be paying $35 million a year in a fixed amount, with an additional $30 million tied to xQc meeting certain goals.
  • The news made huge waves. Almost all major streamers have commented on the change.
  • The news also hit Kick itself – it hit the servers.

    • Twitch streamer Asmongold etches: “Stop watching 3am streams if you don’t have money!”

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    Commitment brings Kick 50 times more traffic – servers crash

    This was the effect on Kick: As the platform Kick announced, the news of xQc’s signing caused a huge increase in traffic. Traffic was now 50 times higher than normal. The servers couldn’t keep up and the site crashed.

    The commitment brought 1 million new registrations, Kick said later. But that’s just the beginning.

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    xQc Gets More Money Than Top Athlete LeBron James – How Does It Work?

    How are websites commenting on the deal? The Forbes site writes:

    Kick doesn’t try to make a splash in the pond, they threw in a hydrogen bomb.

    The deal with xQc is even bigger than what Microsoft paid for Ninja and shroud in 2019 – reportedly $20 to $30 million. Mixer closed 2020.

    Forbes says xQc is making more money than basketball superstar LeBron James, who signed for 2 years with the Los Angeles Lakers for “only” $97.1 million. And LeBron James is one of the most famous athletes in the world.

    But one also asks how Kick could finance it. Forbes quotes the CEO of Kick as working at a loss – like many startups. Nevertheless, one asks skeptically why Kick can spend so much money when Twitch has to save and Mixer even closed completely:

    There is a theory that there is enough gambling money lying around to fund Kick for a while […] One has to wonder if Twitch is constantly cutting costs to be profitable at all and Microsoft shuts down its streaming service – what exactly are the long-term prospects for Kick?

    The Kotaku site also emphasizes that it is not clear whether Kick is profitable or how they plan to make their money.

    But even Kotaku admits that Kick managed to capitalize on the anger at Twitch, which is now monetizing more aggressively. Kotaku refers to kick as a “gambling” side.

    How do streamers react?? There’s a round of applause for the commitment from people who are critical of Twitch:

  • DrDisrespect wrote: “Hot shottish @xQc” – something like “hot action” – DrDisrespect was permanently banned from Twitch.
  • Ninja wrote: “Congratulations bro. You make history.” – Ninja has been critical of Twitch since they ban anyone from multi-streaming, including people not affiliated with Twitch. Ninja specifically ended his partnership with Twitch so he could show his streams simultaneously on Twitch, YouTube and Facebook
  • Asmongold tweeted “Hey” to Kick after the move, which sounds like “Make me an offer too.”
  • Kick permanent ambassador Trainwreck already announced in March that with “6 commitments” Twitch and its followers would “frighten a great deal”, if we put it kindly

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    In any case, the commitment of xQc and above all the enormously high sum has now caused a stir. Kick apparently succeeded where Mixer 2019 failed. You have established yourself as a serious twitch competition in one fell swoop. Especially since the service is quite a copy of Twitch.

    The smack lingers, however, that the commitments will be funded with money lost by players at the online casino that streamers like xQc are now promoting.

    Streamer Amouranth has already followed xQc. There may be more big announcements to come, as Trainwreck promises:

    Twitch: After the biggest streamer, the biggest streamer is now switching to the dubious rival Kick

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