Toyota Turkey Marketing and Sales Inc. Top Manager (CEO) Ali Haydar Bozkurt shared his 2024 forecast for the sector.
located in the world According to the news, Ali Haydar Bozkurt said that, as a company, they predict that they will close 2023 with sales of approximately 58 thousand units within the scope of the press launch conference of the Toyota C-HR Hybrid produced in Sakarya. Bozkurt explained that they could not supply as many vehicles as they wanted in the first 9 months due to availability problems. “In the last 3 months of the year, we focused our efforts on compensating for this.” said. Stating that they will have a 10 percent share in the market next year, Bozkurt said that they were one of the three best-selling brands in October. Bozkurt, who also shared the closing figures of the automotive market this year and sectoral predictions for next year, stated that there has been an increase in vehicle availability in the last few months. Bozkurt continued: “The demand that has been accumulating for about 4 years and the sales campaigns implemented help keep sales at certain rates. We expect a similar picture to October in November-December. Therefore, for the first time, we will see a year-end closing of around 1 million 150 thousand with a market over 1 million.
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We predict that we will encounter a different picture in 2024. Increase in vehicle prices, credit costs, difficulties and restrictions in accessing credit, It may cause the market to shrink by around 30-35 percent. At this point, a market volume of around 750-800 thousand, including automobiles and light commercial vehicles, can be realized.”
Answering a question about whether the automotive campaigns will continue or not, Bozkurt said that they experience each campaign period monthly. “We cannot tell the European side to give us a 2-3 month plan. Our monthly performances are checked. Profitability is considered. Accordingly, the road map for the next month is determined.” Bozkurt concluded his words as follows: “However, in order to buy a car, I tell even my relatives that if there is a car today, buy it immediately.
Achieving targets is different in December. There are no major difficulties in terms of targets in January, because it is the beginning of a new financial year. If we are going to look at ‘Will the exchange rate rise or fall, what will happen?’, my personal opinion remains here, but we cannot know what will happen. Therefore, I cannot guarantee tomorrow morning. If you are going to buy a car today, buy it. “Don’t leave it until tomorrow.”