Despite the shrinking market dynamics, Toyota managed to increase its performance and shared the model-based sales figures for 2022.
Completing the year we left behind at successful levels despite supply problems, Toyota recently shared detailed figures. Reporting the sales of 1 million 80 thousand 975 vehicles in 2022, the Japanese manufacturer achieved a 0.5 percent increase in sales compared to the previous year, in parallel. In the period when the European automotive market declined by 11 percent, the brand, which managed to increase its numbers and market share, achieved a record 7.3 percent share in the market. With this success, Toyota also reinforced its position as the second best-selling passenger car brand in Europe.
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Toyota managed to stand out with its hybrid models
At the key point in Toyota’s performance, the increasing demand for green vehicles consisting of hybrids, plug-in hybrids, electrics and fuel cells came to the fore. Toyota Europe’s electric motor vehicle sales increased by 14 percent compared to 2021 and reached 718 thousand 608 units. While electric motor vehicles accounted for 66 percent of total sales in Europe, this rate was 74 percent in Western Europe.
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Toyota achieved sales of 1 million 30 thousand 508 vehicles on a brand basis. The best-selling models of the brand were Yaris (185 thousand 781), Corolla (182 thousand 278), Yaris Cross (156 thousand 86), RAV4 (113 thousand 297) and C-HR (109 thousand 543) and these models 74 percent of all sales. represented his. New models such as the Corolla Cross Hybrid and the electric bZ4X SUV have increased overall customer demand. The sales of electric motor vehicles of the Toyota brand increased by 16 percent in 2022 compared to the previous year and reached 677 thousand 823 units. Underlining that it will expand its product range to include different technologies at the Kenshiki Forum held every year in December, Toyota will reduce CO2 emissions to zero in all its new vehicles in the EU region by 2035 and will make all its operations carbon neutral by 2040.
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