(Finance) – Eighty award-winning companies, four excellent speakers, three ambassadors, one hundred thirty-one participants in attendance and over seven hundred following the event via streaming. Figures that tell the story of the success ofAwarding ceremony 2023 promoted by EU ECO-TANDEM.
An appointment born to seal the virtuous three-year project – coordinated by X23 (Italy) and co-financed by the European Union, through the COSME programme -, giving credit to all the protagonists of the initiative.
In particular, to the forty “TANDEM” each consisting of a tourism company and an innovative tourism company, which worked together on five contemporary challenges – identified during the same planning process – for the “green” transformation of the tourism industry. Couples from Italy, Germany and Slovakia, who met and challenged each other on challenges such as “post Covid 19 resilience”, “energy efficiency”, “water conservation”, “circular economy and waste management” and “mobility”.
“Innovation and tradition, together inextricably in this program. And innovators are the interpreters of this change, so fundamental for the tourism industry” – he declared Marika Mazzi Boém, Innovation Area Director for X23private research center and “business support organisation”, Coordinator of the project, who presented the “TANDEMs” and the partners of the project, co-financed by the EU, aimed at supporting traditional tourism companies in the ecological transition, and enabling their change of paradigm.
“The Eu Eco-Tandem project – he argued Maria Elena Rossi (Global marketing & promotion director of Enit) – it’s just the beginning of a journey. Technological innovation is important, but we need human resources to make a real ecological transition”.
Angela Gerekou (President of the Greek National Tourist Board)he added: “Sustainability goes beyond reducing emissions. It calls for a symbiotic relationship between tourism and the environment, support for local communities and their economic activities as well as promotion of sustainable tourism”.
To reiterate the need for collaboration on the part of everyone too Francesca Martignoni (travel consultant and tourism marketing specialist): “Planet Earth is the main asset of tourism and it has never been so at risk. Preserving it requires commitment from both individuals and companies”.
Vanda Marakovà (Slovak University of Matej Bel) he underlined: “Among the indicators of the success of a tourist destination, we must include the quality of life and the happiness of local communities”.
The Eu Eco-Tandem project is coordinated by X23 Srl and implemented by a pool of European partners, including Enit and Social Fare in Italy; Italian Chamber of Commerce in Germany and Leipzig School of Management in Germany; University of Graz in Austria; Green Evolution in Greece and the Slovak Business Agency.