Tour de France: when the Netflix platform attracts a new audience

The fight against the tiger mosquito in France

This Tour de France 2023 is a real movie, with Dane Jonas Vingegaard and Slovenian Tadej Pogacar as main characters. A rivalry that will be brought to the screen again this year. As during the 2022 Tour, the streaming platform giant Netflix is ​​present. The first season, released a few weeks ago, was a hit and seduced a new audience, which was not interested in cycling. After the Footixthe new football fans, make way for Cyclix…

Image from the Netflix series “Tour de France: In the heart of the peloton”

rf-2-sports