(Finance) – The “The Experts” campaign, created by Micidial for MV Linewas awarded the2024 edition of the Touchpoint Awards Strategy, The award from Oltre La Media Group which celebrates the most innovative and effective Brand Positioning and Communication Strategies. The coronation, accompanied by the awarding of the iconic trophy designed by the master Ugo Nespolo, took place on November 28th in Milan, in the evocative setting of Fabbrica di Lampadine.
The evening saw the protagonists of 16 projects won a category awardrepresentative of the excellence of
panorama of Italian communication, in addition to the awarding of three Special Mentions by the jury. The campaigns were selected by a jury
“Creativity & Business”, chaired by Alberto Dal Sasso, managing partner of Adjinn and past president of IAA – International Advertising Association. The overall winner was decided by the public, present in the room and connected via streaming, who were able to express their preference among the 16 projects that triumphed in the individual categories.
The ceremony was also an opportunity to reflect on new frontiers of Brand Positioning and on the centrality of strategy in building strong relationships between brands and their consumers.
Also in 2024, the winning projects of the category awards competed for the Touchpoint New York Festivals Award, awarded by the organization of the international event of the same name. The “GOLD” recognition and the New York Festivals trophy were assigned to KIWI, Part of Uniting Groupfor the “Christmas is Forever” campaign created for iliad. The “SILVER” went to GB22 For “Limit.e”, the campaign created for Pulsee Luce e Gas, while the “BRONZE” was attributed to MV Line for the “The Experts” campaign, signed by Micidial.
THE Touchpoint Awards Strategy 2024 took place with the collaboration of New York Festivals, IAA Italy Chapter, Fabbrica di Lampadine and Ital Communications (Press office and media relations). Supporting Partners: Paprika Software and Neurons.