To strengthen its position in the e-commerce sector, Leboncoin is deploying new functions powered by AI. On the program: automatically generated ads, image search and more security.
In France, few online platforms are as emblematic as Leboncoin. Since its launch in 2006, this classified ads site has established itself as an essential tool for individuals and professionals. It attracted no less than 28.9 million unique visitors in August 2024 and more than 302 million monthly visits in the third quarter. This is much more than Booking (19.7 million), Temu (18.4 million), Vinted (17.3 million) or even Leclerc (17.2 million) in France. Only Amazon (38.2 million) is ahead of it!
In order to strengthen its position as a giant in the second-hand online market, and to catch up with Amazon in that of global e-commerce, Leboncoin has unveiled a series of functions and innovations intended to simplify the purchasing and payment processes. sales, by aligning with the latest technological innovations, particularly in the field of artificial intelligence. On the program: visual search, auto-completion of ads and personalization of the interface. If AI has already been present on Leboncoin for years, this time it will be more present and, above all, visible to the user.
Leboncoin: sales and research processes made easier
Leboncoin hosts an image search function on the mobile application. All you have to do is upload a photo to instantly see similar ads displayed. This makes it easier for shoppers to search for a specific item, without having to guess the exact keywords. This improvement makes browsing and searching much more intuitive and faster.
AI is also coming to ad creation! Based on a simple photo and title, the platform can automatically generate a description of the product, detailing its characteristics, but also suggest a relevant price based on similar listings and recommend appropriate delivery methods and weights. This feature greatly simplifies posting listings and can help newcomers take the plunge into listing. It is already active for key categories such as games, toys and household appliances, and will be deployed across all sections at the start of 2025.
Artificial intelligence is also involved in personalizing the home page for each user. Thus, based on previous interactions and favorites, users will see content recommendations tailored to their interests as well as the latest ads viewed. This way, he can quickly access offers that meet his needs.
Leboncoin: a global strengthening of security
To optimize security and facilitate transactions, Leboncoin has increased partnerships with different payment and delivery service providers. Also, the platform will integrate PayPal at the beginning of 2025 for purchases made via the site’s secure payment, thus joining Apple Pay among the available options. The platform also offers payment in installments, which allows it to align with traditional e-commerce players, such as Amazon.
On the delivery side, the classified ads site now allows the shipping of packages up to 40 kg with the arrival of Relais Colis, which joins La Poste, Mondial Relay, Colissimo and Shop2Shop by Chronopost. Finally, the platform now displays users’ last login date and response rate, which helps verify recent activity and build trust between buyers and sellers.