If you want to take advantage of the best deals to buy your Christmas toys before prices increase, now is the best time to go to the store. Franck Mathais, spokesperson for the JouéClub brand, gives us his advice for buying your gifts at the best price.
Christmas is approaching and parents will soon be rushing to stores or on the Internet to buy Christmas toys children. But when should you make your purchases to avoid price increases? On France Info, boss Michel-Edouard Leclerc suggested that Christmas toys could see their prices drop in the coming weeks, of around 2 to 3%, ensuring that “40% of the supply will be cheaper than the previous year due to a drop in container costs”. Certain games, on the other hand, such as licenses, very fashionable this year, are expected to increase, but numerous promotions are offered to consumers. Franck Mathais, spokesperson for the JouéClub brand, recalls that the prices of toys have already fallen since September. Here are the key moments to know:
What month should you buy your Christmas toys to pay less for them?
“The best time to buy is November“, he assures, during the period of promotions which appear in the Christmas catalogs. In addition, Black Friday which takes place this year on November 24 is an event awaited by parents, in which the stores participate in offering other promotions. However, the spokesperson for the brand advises a specific time to start shopping…
The ideal time to buy your Christmas toys:
As Franck Marchais points out, it is best not to buy your Christmas toys at the last minute. So take advantage of the month of November and the current promotions that appear in the catalogs of toy brands, compare prices and don’t delay in going to the store. Finally, the ideal time to buy the children’s toys that Santa Claus will bring under the tree is mid-November or the end of November, at least“as soon as the child has finished his list for Santa!” recommends the toy specialist, who notes that parents have already started making their purchases. A good argument since “you are sure to find everything, but also to have better advice in store“. Indeed, sellers are not yet overloaded at this time.
Prices will then increase…
Prices are expected to increase sharply at the end of the validity dates of toy catalogs, particularly on the most popular products. Most catalogs have a validity date of up to the first week of December.
Moreover, prices generally increase more on online sales sites like Amazon since the merchant sites take advantage of store out-of-stocks and strong consumer demand. “At Joué Club, prices are blocked until Christmas. We offer 200 promotions in the Christmas catalog which are valid until December 7 for the majority and until December 25 for the others“, he specifies. For example, the Bitzee game, which received the 2023 Toy Grand Prix, is on sale at 34.90 euros instead of 39.90 euros, but it could rise in other stores at 44 euros, or even 49 euros in the weeks before Christmas.
Which toys have fallen the most in price?
In the brand’s catalog, prices are rather stable, but certain items remain advantageous, with a drop of -10 euros and -20 euros compared to last year, particularly for those who benefit from the magic card. This is particularly the case for toys:
| Product Name | Price in 2023 | Prices in 2022 |
| Fisher Price: my cuddly otter good night | 29.99 euros (-25%) | 39.99 euros |
| Barbie, my dream house | 209.99 euros (-19%) | 269.99 euros |
| The big house and its carport, Sylvanian Families | 99.99 euros (-23%) | 129 euros |
| Gabby and the Magic House | 79.99 euros (-20%) | 99.99 euros |
Remember that it is advisable to always compare prices between different toy brands in order to find out the best offers, since the price can vary from one store to another.