to be profitable, the film must do better than Titanic at the box office

There is only a short week left before the arrival in theaters of Avatar 2: The Way of the Water, by far the biggest cinema blockbuster of the year 2022. If the promotional campaign is in full swing and James Cameron and his actors are currently touring the world to promote the film, know that on the side of the filmmaker, we are not quite calm. In an interview with GQ magazineit reveals that to break even, “Avatar 2 must become the third or fourth highest-grossing film in history”, if only to cover its costs. As much to say to you that the bet is risky and that the film must absolutely be a success if he wishes to bring to the screen the three other films in preparation.

If James Cameron does not give any figures voluntarily, we can however guess that Avatar must exceed 2 billion dollars at the box office to be profitable. When we know that it is the first Avatar which holds the world record with 2.9 billion dollars in revenue worldwide, followed by Avengers Endgame and its $2.79 billion, then Titanic which ranks third with its 2.1 billion at the box office, we can easily guess where to place Avatar 2 The Way of the Water. Inevitably, with the pandemic which has reshuffled the cards and pushed viewers to stay at home, by subscribing to streaming platforms, the issues at the end of 2022 are no longer the same. However, we recall that films such as Spider-Man No Way Home (1.9 billion) and Top Gun Maverick (1.45 billion) have managed to prove that spectators know how to move to the cinema when necessary. There is no doubt that Avatar 2 created the event just before the end of year celebrations.