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Is it time to disconnect? The Covid-19 pandemic has boosted the time spent on the internet. A trend that ran out of steam in 2022, leading to the biggest drop in time spent online in ten years.
Internet users want to limit their time spent online. In any case, this is what the study of GWI Core. After analyzing the time spent online daily between 2013 and 2022, out of 2,595,435 Internet users aged 16 to 64, the report determined a 13-minute drop in time spent online in 2022 compared to 2021. It This is the biggest fall observed for ten years.
Internet users spent 6 hours and 43 minutes on their online activities in 2022, all connections included (smartphone, computer and digital tablet). On average, an adult is awake for around 15 hours a day, the GWI report said, implying that an internet user spends almost half of their waking time on online activities.
2022 marks the year with the lowest time spent online since 2019, which recorded 6 hours and 41 minutes of time spent online.
“While more people spent more time online during Covid, the daily average is now back to almost pre-pandemic numbers. This is a potential sign that we have reached some sort of internet saturation, but to get a better idea of what’s going on, you have to look at the situation around the world,” reads the GWI report.
A decrease visibly observed in the world, explained in particular by the increase in cybercrime, but also by the resumption of a more active post-pandemic life: “Even in growing markets, time spent on the Internet is no longer increasing as it once was. In the Middle East and Africa and Latin America, the average daily time spent online has fallen by 20 minutes and 34 minutes respectively since 2021 – and this is also the case among young people. The Covid obviously has a role to play in this phenomenon. People have less free time today, and fewer people use the internet on a daily basis than during the lockdown“.