Gaming applications are the leaders among all applications in terms of spending. This leadership cannot be shaken even by popular practices. For the first time, TikTok is on its way to rival gaming apps. Data.ai According to the data published as a result of its research, Tiktok was one of the applications with the highest spending. According to the research results, the application reached a spending figure of 10 billion dollars. According to this result TikTok was the first app to approach gaming apps in terms of spending.
TikTok is the First App to Approach Gaming Apps in Spending Amount!
In terms of in-app spending, gaming apps always reach higher spending figures than other apps. Spending on TikTok, an app that has been criticized recently and has become very popular, has approached spending on gaming apps. According to Data.ai research, TikTok reached 10 billion dollars in consumer spending. to this conclusion App Store and Google Play data was reached based on .
TikTok, which entered 2023 with a spending figure of approximately 6.2 billion dollars, added another 3.8 billion dollars to this amount during the year. The application, which recorded a growth of 68 percent compared to the beginning of 2023, is in the game category such as Candy Crush Saga in terms of spending. top spenders joined them.
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In terms of consumer spending candy Crush Saga While it is at the top with approximately 12 billion dollars, it is in second place with approximately 11 billion dollars. King of Honor taking. According to Data.ai research In Monster Strike While 10.6 billion dollars of consumer spending occurred, In Clash of Clans There is an expenditure of 10.2 billion dollars. The top four games with the most consumer spending are as follows: TikTok with 10 billion dollars It has become one of the applications with the highest spending.
Tinder and YouTube, which follow the application with 1 billion active users in terms of consumer spending, are 2 – 3 billion dollars behind. Around 10 billion dollars in 2023 TikTok consumer spending It is expected to reach 15 billion dollars in 2024.
How to Spend on TikTok?
So where does TikTok revenue come from most? As can be seen from the research results, TikTok users in America and China account for a total of 60 percent of the spending, up from 30 percent. America and China Then, the countries with the most TikTok spending are Saudi Arabia, Germany, the United Kingdom and Japan, respectively.
How to spend on TikTok Let’s give a brief explanation about it for those who don’t know. Users can purchase tokens / coins in the TikTok application. They send these coins as gifts to the content creators they want and like. The content creator who receives a gift can convert these tokens into money. In addition, TikTok also generates revenue through e-commerce and advertising, but these revenues are not included in the Data.ai analysis.