TikTok has become the world’s most popular online platform, surpassing Google.
According to communications technology security company Cloudflare, viral video app TikTok is used more than American search engine giant Google.
TikTok, which took the lead some months during the year, has taken the first place of Google since August.
Google ranked first in internet traffic last year, TikTok was in 7th place, and Amazon, Apple, Facebook, Microsoft and Netflix were also in the top 10.
It is estimated that the search for entertainment of people who are locked in their homes due to the Covid epidemic is effective in placing TikTok in the first place.
Most popular platforms by the end of 2021
- TikTok
- Microsoft
- apple
- Amazon
- Netflix
- YouTube
According to the Sensor Tower data company, in July this year, the number of installs of the TikTok application exceeded 3 billion.
The TikTok application, owned by the Chinese company Bytedance, has more than one billion active users and this number is increasing.
This anti-censorship practice in China is known as Douyin and operates over a different network.
Douyin became active in September 2016. China recently limited the time that users under the age of 14 can spend in the app to 40 minutes per day.
Security concerns
TikTok launched its international operations in 2018 after merging with another China-based social media company, Musical.ly.
TikTok has been a controversial platform ever since. In 2019, India temporarily banned the platform. It was subject to a US investigation and fined around $5 million for posting content for users under the legal age limit.
As one of the China-based applications that have gained international success, politicians and regulatory bodies outside of China have expressed security and privacy concerns about TikTok.
TikTok denied the allegations that it was controlled by the Chinese government last year, and announced that it would reject the data transfer, even if the government received a request.
Food industry
Videos containing recipes and watched millions of times play an important role in TikTok’s success.
In March, a new food order delivery service was launched in the US, called TikTok Kitchen.
The video with the cheese pasta recipe was the most searched recipe on Google in 2021.
Robert Earl, owner of food companies such as Planet Hollywood, Buca di Beppo and Bertucci’s, the American partner of TikTok Kitchen, said that they will establish 300 TikTok restaurants across the country in the first stage and that they aim to increase this number to 1000 by the end of 2022.
TikTok Kitchen will also serve in other chains operated by Earl.