TikTok shared a game report including Türkiye data.

One of today’s biggest social media platforms TikTok, He shared a game report including Türkiye data.

TikTok His annual What’s Next (What’s next) is an extension of the Report series specific to the game industry. Shared the Gaming Trends Report. According to the report, which examines new consumer behaviors in gaming culture in depth, game content on the platform last year. It has over 3 trillion views. METAP (Middle East, Türkiye, Africa and Pakistan) report containing specific data and insights for the region; It was also created to help brands understand how to engage with the community and create successful gaming content on the platform. Within the scope of this report, the information given specific to Türkiye is as follows: it happened: “The results in Turkey, where 28 million adult players take part, are also quite remarkable. 73 percent of those who have just started playing games in the last 12 months are women In Turkey, where the consumption of digital content is high; game reviews and summaries stand out as the most consumed content with 71 percent and 68 percent, respectively.” in Turkey TikTok players, social media experiences and gaming habits in all consumer satisfaction criteria tops the list with big differences:

• -60 percent of gamers download games after ads on social media.
• -59 percent can spend on recommended games on social media.
• -66 percent also use social media to connect with the gaming community.

Sezer Değirmenbaşı, Head of TikTok Middle East, Turkey, Africa, Pakistan and Eastern Europe Game Sector said: “What’s Next: Gaming Trends Report also shows us that TikTok has truly become a place where gaming culture and entertainment intersect, offering gamers from all walks of life the opportunity to find their communities, explore, connect and create in exciting new ways. We, too, are excited to showcase the strength of our global gaming community and show how brands can leverage engagement on our platform to reach new audiences.” In the report, which provides actionable implications and trend analysis by supporting with data, equipping businesses with the tools they need to grow on TikTok, the main results covering the METAP Region were:

• -Each one of 3 userssays that after watching the content shared by the content producer, they searched for more information about the product or brand.
• -Users 36 percent of When they enjoy consuming content, their motivation to purchase also increases.
• The importance of humor in the purchase motivation of TikTok users who watch a content producer’s sponsored video 1.7 times more
• -Users 80 percenti is pleased when brands start a challenge or trend, or release content that may go viral, such as a trend or meme