36 billion app downloads were made in the fourth quarter of 2021, according to the latest Sensor Tower study. That is an increase of 2.7% compared to the same time the previous year.
The podium trusted by the GAFAM changed very little. TikTok remained the most installed application in 2021, excluding games. It is followed by Facebook, Instagram, WhatsApp and Messenger. That is to say four services of the Meta group which therefore reserves a large market share.
A 10% increase for Instagram
But TikTok has lost all the same of its splendor at the end of the year. Instagram has just had its best quarter since 2014. The Meta service recorded an increase in installations of 10% compared to the third quarter.
This allows it to take first place in the ranking of the most downloaded applications in the fourth quarter of 2021. This is the first time in two years that TikTok has been dethroned in this way, except when Zoom had met with dazzling success at the start of the pandemic. of Covid.
This increase is mostly fueled by Android users. This is not a disaffection for TikTok but the likely consequence of its ban in India, according to Sensor Tower.
The research company has indeed seen a sharp rise in Instagram in this country at the same time. Internet users are so numerous that their behavior is enough to upset the podium.
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But if we look at the results for iOS, the ranking is quite different. TikTok and YouTube continue to occupy the first and second places. In the fourth quarter, TikTok even surpassed 50 million App Store installs for the eighth consecutive quarter.
TikTok’s dynamism therefore does not appear to be weakening and the application should continue to dominate the market in the coming months.
Source: SensorTower