One of the most popular networks among young people TikTokbecame the entertainment partner of the Turkish Insurance Basketball Super League.
Making a statement on this issue, the platform said: conveyed: “With the sponsorship agreement signed with the Turkish Basketball Federation (TBF), TikTok; Became the official entertainment partner of the Turkish Insurance Basketball Super League. As part of the sponsorship agreement, basketball fans will be able to produce entertaining content on the platform. Platform with numerous filters, sounds and effects; will allow the production of special content within the application. Basketball fans will also be able to watch the most special moments of the matches on the official TikTok account of the Turkish Insurance Basketball Super League.” About subject Hidayet Türkoğlu, President of the Turkish Basketball FederationRegarding the deal, he said: “We are aware that in order to spread the love and culture of basketball to all segments of the society, it is necessary to understand the communication preferences of new generations and to create an opportunity to meet them in new areas. We want to use all the positive possibilities of the communication age in order to increase the interest of young basketball fans and to encourage them to show their creativity in basketball. We fully believe that TikTok will contribute to our goal of bringing basketball to the masses and will be a new meeting and entertainment point for basketball fans. I wish the sponsorship agreement between the Turkish Insurance Basketball Super League and TikTok to be beneficial to our community.”
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Emphasizing TikTok’s organic connection with sports, the platform’s Turkey Operations Leader Erkan Ünlü said: “Millions of people visit our platform every day. In addition to our content producers, who re-share unforgettable moments of sports events and show their talents in sports, content produced in the field of sports is viewed billions of times. Basketball, which is a great performance show, has a special place in the TikTok universe. Turkey’s achievements in basketball have always made us proud. As Platform, we are proud to be in such a cooperation with the Turkish Insurance Basketball Super League. Our biggest goal is for TikTok to become the new meeting point of basketball fans. For this purpose, we will continue to work with all our strength, to reach and popularize basketball to a wider audience through our platform.”