The most popular social media platform of recent years TikTokannounced its automatic performance solution, Smart +, in Turkey and worldwide.
In the statement made by the company on this subject, the following was stated: “This innovative advertising solution aims to help brands in Turkey maximize real business results by helping them optimize phases of their advertising processes such as targeting, bidding and creating creative content. Over the past five years, TikTok has become a global entertainment platform with more than 1 billion users, a place for brands to authentically engage with their communities and turn discoveries into business results. People come to TikTok to have fun and discover new products and trends. 61 percent of users who watch content on TikTok turn it into a purchase after seeing content on TikTok. People are taking real action as a result of their TikTok experiences. This week, the platform introduced Smart +, a brand new advertising solution now available in Turkey and internationally. “Smart + will help brands leverage the full power of TikTok, improve their advertising and deliver the right ad to the right person with the best performance.”
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Smart+ is a new performance solution that enables automating performance advertising across the targeting, bidding and creative processes. With this solution, advertisers simply set their budgets and goals, and Smart+ automatically creates or selects the best creative, determines the right target audience, and puts the best ad in front of the right customer at the right time. Smart+ scales content development, creativity and productivity on TikTok; It uses TikTok Symphony, a productive AI-powered creative solution suite that optimizes and makes efficient all processes, from script writing to video production.
Smart+ simplifies the ad buying process while maximizing business results with three different campaign objectives:
- -Smart+ Web Campaigns: Increases lower-level transactions (such as sales) by driving traffic to websites.
- -Smart+ Catalog Advertisements: It provides conversions by offering relevant product recommendations based on users’ interests and actions.
- -Smart+ Application Campaigns: Increases app downloads and conversions by leveraging TikTok’s discovery power.
- -Smart+ Lead Generation Campaigns: Participant audiences convert users into high-value customers using next-generation lead generation solutions.
Many brands in Turkey started testing Smart+ and achieved significant success. One of the most important examples of this was the collaboration of Trendyol, a Turkey-based e-commerce platform, with TikTok to increase its performance and support its sales in the rapidly growing digital markets in the Gulf region. With this collaboration, Trendyol focused on maximizing return on ad spend (ROAS) while presenting engaging and interaction-increasing ads to a wider, technology-savvy audience to optimize its digital presence.
Trendyol took advantage of Smart + technology to ensure maximum performance efficiency. Focusing on a full-funnel strategy, Trendyol set out to increase brand awareness during high shopping seasons when the demand for e-commerce increases in the Gulf region. By seamlessly integrating its performance-focused best practices into a single cohesive, highly efficient campaign with Smart+, Trendyol ensured that all efforts to enhance customer experience were optimized.
TikTok’s advanced artificial intelligence tools allowed Trendyol to quickly develop its creative content, thus reducing production costs and preventing consumers from constantly being exposed to the same or similar advertising content. Smart+ automatically allocated budgets to the best-performing creatives, improving campaign effectiveness. It also streamlined campaign management, allowing marketing teams to focus more on strategic growth rather than daily operations.
As a result of campaigns automated with Smart+, Trendyol achieved a 21 percent lower customer acquisition cost (CPA), a 26 percent conversion rate increase and an 89 percent return on advertising spend increase (ROAS). “This data reveals the great opportunities that TikTok’s targeting and optimization power offers for Turkish brands.”
TikTok Türkiye Collaborations Manager Barış Aldanmaz said: “TikTok is building the future of marketing. We listen, learn from our advertising partners and develop performance-oriented solutions. TikTok is a unique ecosystem where culture, discovery and commerce meet. “With our new solutions, we want to enable brands in Turkey to establish stronger interactions with TikTok communities and achieve successful business results.” he said.