Finfluencers, people who give advice on finance and financial investments on social media, in pods and the like, have become increasingly popular.
New figures from the Swedish Financial Supervisory Authority also show that more than one in five aged 20-29 trust financial information from Finfluencers.
– It is a fairly clear development that we have seen for many years. Partly that many young people have become increasingly interested in savings and investments, which is positive, but then also that we are becoming more and more digital, says Moa Langemark, consumer protection economist at Finansinspektionen, in Morning studio.
– Here the regulations are behind, and much of the information that is out there is not regulated, which obviously creates challenges.
May be AI generated
To lean against the fact that it is a person who is the sender of the information also does not have to be risk -free.
-With the AI technology we have today, we cannot even be sure that it is a human being of flesh and blood behind the account, but it can be AI-generated, says Langemark.
A survey by Finansinspektionen also shows that one in three would ask AI-powered tools for advice on how to invest their money. It has caused the authority and ESMA, European Securities and Marketing Authority, to go out with a warning- and five tips for protecting themselves.
Moa Langemarks lists three things to pay attention to if you follow Finfluencers in the clip above.