With the official launch in Türkiye, a step that has been on the agenda for a while has been taken. THOMSON brand televisions are now in Turkey.
The official statement made by the company on this subject was as follows: “THOMSON’s product line in Turkey covers a wide range designed in Europe and produced in Turkey. These products include HD, FHD, 4K UHD, QLED and OLED Google TVs from 24 inches to 100 inches, as well as advanced streaming devices. Next year, THOMSON plans to expand its product portfolio to include MiniLED TVs, work and gaming monitors, smart projectors and more. Each product within the range maintains THOMSON’s reputation for reliable design and quality and offers accessible, intuitive technology at a competitive price. In addition, THOMSON highlights its commitment to durability and reliability as the only consumer electronics brand in Turkey that offers a three-year warranty.
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THOMSON’s Smart TVs are equipped with the reliable Google TV operating system with Google Assistant and Chromecast. With Google TV, users have access to more than 10,000 apps, including Netflix, Disney+, Prime Video, Apple TV, Dazn and YouTube. Google TV brings together content from different services in one place, so there’s no need to switch between apps to find favorite movies.
Personalized profiling further enhances the experience by providing tailored recommendations based on viewing habits. Thus, it makes watching TV more enjoyable and personal. THOMSON’s streaming devices are designed to upgrade even older TV models to Smart TVs and provide access to the entire Google TV ecosystem. “The newest model, the Streaming Box Plus 270, includes a Far-Field voice assistant with built-in microphones for precise voice command recognition and an integrated speaker for real-time responses.”
Speaking about the brand’s adventure in Türkiye, Arena Deputy General Manager Kerem Günay, “We are happy to be a part of this process with a 130-year-old well-established brand. Our consumers are looking for products with innovative technologies that do not compromise on quality. “THOMSON will perfectly meet the expectations of consumers with its innovative technologies and high quality standards.” he said. Günay also underlined that THOMSON will add value to consumers by taking a strong position in the Turkish market.
Hasan Atasoy, Chairman of the Board of Directors of Ensmart, the Turkish manufacturer of THOMSON televisionsstated that the brand offers innovative solutions to ensure high customer satisfaction in the Turkish market. Atasoy, “THOMSON’s technology and quality have been developed in line with consumer expectations. Our aim is to reach a high level of satisfaction in viewing experiences while enriching the daily lives of users with THOMSON televisions, every detail of which is meticulously handled.” he said. Atasoy also emphasized that THOMSON models produced in Turkey will make a difference in the sector with their quality and advanced technology in line with world standards and ensure continuous customer satisfaction.
THOMSON TV Türkiye Country Manager Mehmet Ali Yıldırım by drawing attention to the importance of local production processes, “We are very excited to bring THOMSON to the Turkish market. “Our aim is not only to offer advanced technology, but also to provide local consumers with the best viewing experience with innovative and user-friendly products that meet their expectations.” he said. Yıldırım also emphasized Ensmart’s production power and added: “This cooperation makes significant contributions not only to the technology sector but also to domestic production and employment. Our goal is to achieve long-term success in both production and sales in Turkey.”
THOMSON Marketing Director Nicole Pacheiner shares her vision for the brand’s entry into Turkey., “At THOMSON, our mission is to create innovations that truly serve our customers and add real value to their lives. We believe that technology needs to be both advanced and accessible, allowing people to enjoy unforgettable moments with friends and family. Our products are designed with this in mind.
We blend high-quality technology with user-friendly features such as backlit remote controls, rotating stands or voice assistance, meeting the diverse needs of today’s homes. “As we enter the Turkish market, we are excited to share our commitment to useful innovations where practical functionality meets refined style to bring joy and convenience to everyday life.” he said.