Looking for the perfect sweater? This piece, which TikTokers are snapping up, is the most coveted of the season. Its secret: a winning mix of comfort and elegance.
A style lesson to learn from French women? They know how to mix better than the others chic and simplicity. This is precisely what Surprise, a young knitwear brand nestled in the heart of the Parisian Marais, has managed to condense with its pop-up store installed until March 19, 2024. Co-founded by Pierre-Edouard Derain and Guillaume Bosse-Platière , the brand launched in 2018 has made eco-responsibility the heart of its approach. Like other young labels – Asphalte or Réuni to name a few, Surprise has chosen co-creation. With each product launch, the designers question their customers: the cut, the materials, the colors… They give their opinion and Surprise imagines the pieces that will please them the most. Then, the site offers the product for pre-order in order to produce only the necessary number of pieces and thus avoid stocks. To avoid spoiling anything, the creations are made from certified materials, in a family workshop near Florence, Italy.
A bestseller called Jane
This tantalizing storytelling has, unsurprisingly, seduced fashionistas who are snapping up the brand’s colorful and well-cut collections. Pastel cardigans, Klein blue scarves, fluffy cardigans, cozy hats… The model that’s a hit on social media is called Jane.
Made has from mohair and recycled polyamide, this round neck sweater comes in 16 colors: pink, lilac, apple green, cream, navy blue… A piece sold for 195 euros, already adopted by all the influencers. And we understand them. With its short cut and slightly oversized sleeves, it can be worn with suit pants as well as with white jeans or a leather miniskirt. A basic to cherish for a long time.