Today it is the favorite accessory of Pharrell Williams, LeBron James and many others.
For once, fashion is inspired by the codes of the past to better reinvent them. An iconic bag from the 2000s, once relegated to the status of a relic, today finds pride of place, both on the catwalks and on the streets. However, this time, it is the men who are making it their own, making this retro accessory a real must-have in the men’s wardrobe.
Proudly worn by icons such as Jessica Simpson or Nicky Hilton, this bag has crossed the red carpets and the streets of major cities, attracting attention with each appearance. But like many key trends, its success eventually ran out of steam. This iconic bag is the Speedy Bag from Louis Vuitton. Put in the closet, it was described as “overly seen” or “out of fashion”. However, millions of models still sleep in wardrobes, witnesses of a time when it represented luxury and elegance. What seemed destined to remain a frozen memory of the 2000s is now experiencing a comeback thanks to a man determined to restore its nobility: Pharrell Williams.
Since his arrival as artistic director of Louis Vuitton, he has breathed new life into this iconic bag. The catwalks became the scene of its comeback, revisited in bold shades like bright yellow and dark green, while retaining its famous monogram. By relying on traditions while shaking up conventions, Pharrell has succeeded in making this iconic bag as desirable an accessory as it was twenty years ago. But the real revolution lies elsewhere: it is now men who show off with it. Movie stars like Jacob Elordi, sports icons like LeBron James and even Pharrell himself proudly show that a handbag can be much more than a feminine accessory.
So, if you still have a copy of the Speedy Bag from Louis Vuitton, it would be a shame to let it gather dust. This is one of the trendiest men’s pieces of the season.