This luxury brand (ultra cool) guarantees its it bags for life

This luxury brand ultra cool guarantees its it bags for

On Wednesday October 26, during a press conference in New York, Bottega Veneta unveiled its latest service, the “certificate of craft” which guarantees its handbags for life.

The Italian brand Bottega Veneta is convinced of the quality of its materials and its craftsmanship. This is why she decided to launch a new service, the certificate of craft which will protect the brand’s handbags over time. A completely new service free.

Bag guaranteed for life © Bottega Veneta

In fact, when acquiring a new handbag, the buyer receives a card with the serial number of the piece. It allows the holder of the it bag to benefit fromunlimited number of repairs and refreshes in order to fight against the aging of the product. The label of the Kering group (also owner of Stella McCartney, Saint Laurent, Gucci and Balenciaga) thus shares its desire for a more responsible fashion, that lasts over time and therefore, better for the planet. “Our vision remains consistent with that of our founders. They wanted Bottega Veneta to represent the highest and finest form of luxury. We count the days, not the hours, to make our products. They are designed to last forever “said Leo Rongone, the brand’s CEO, in a statement. He adds : “Our intention is to keep products in use longer, reducing the need to replace them“. A laudable intention to say the least, but which goes against the collection renewal system to which fashion is subject. Still, for the Italian label, a Bottega Veneta bag is a fashion artwork which must be preserved and maintained for a lifetime, even over several generations.

The stars snap up the latest Bottega Veneta bag

Matthieu Blazy successfully presented his second collection for Bottega Veneta on September 24, 2022 in Milan. Among her hits for Spring-Summer 2023, handbags that used braiding intrecciato house signature. And one of them stood out more than the others.

It’s about bag by hand Sardinerecognizable by its fish-shaped metal handle. Appearing for the first time on the fall-winter 2022-2023 catwalk, Matthieu Blazy has this time declined it in three new colors: dark chocolate, taupe and lemon. What did not fail to please the stars, who hastened to get this new it bag. Kendall Jenner opted for the dark chocolate color while Rosie Huntington-Whiteley preferred white. A trend to follow closely.

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