This large luxury house is setting up a vintage boutique in Paris

The new hot spot in the capital? It is located at 3 Paul Dubois Streetin the III^th Parisian district. It is at this address that Valentino inaugurated its first experience around vintage fashion in Paris. Until April 23, amateurs of the house can discover archival documents and more recent creations, picked up by the label and by Didier Barrososhop owner Palace Pleasure where the operation takes place. On the shelves and on the models of this luxury vintage store, which opened in 2020, shoppers also have the opportunity to discover rare clothes from the house’s archives.

“It’s like an interactive exhibition, the opportunity to see more closely how clothes are made that are usually found in museums. The students of the Duperré school [établissement d’arts appliqués, ndlr] many neighbors come to the store to look at the details of these creations, to understand how the pleats and embroidery are made“, explains Didier Barroso.

An educational and virtuous initiative

Especially since in addition to being part of a sustainable approach, by upgrading the pieces of the Italian house and allowing them to start a second life with new owners, this initiative is accompanied by a partnership with the magazine 1 Granary And seven fashion schools in the world. In Paris, it’s theFrench fashion institute (IFM) which received a few vintage Valentino pieces to supply the archives of the establishment. Internationally, six other cities have also opened temporary stores vintage, since Milan, London, New York, Los Angeles, Tokyo and Seoul are participating in the operation. As in the French capital, owners of creations signed Valentino can have them appraised in these pop-up stores, online or in the boutiques of the house. They will then receive a voucher to spend in a specific brand store. Their pieces will be part of the selection of Valentino’s next vintage pop-ups. A virtuous circle.