The sports screen moved to a new time on Monday, when the new studio was put into use. The logo of the 60-year-old program has changed before.
10.6. 21:07•Updated 10.6. 21:50
On Monday evening, Urheilu moved to a new era, when Urheiluruut was broadcast from the renovated studio for the first time. At the same time, Urheilurutu’s new logo was revealed.
A small taste of the new brand was already available last week, when the new look was introduced on Urheilu’s digital platforms.
The reforms carried out now are the biggest in more than ten years. Their purpose is especially to take visual storytelling to a new level. In addition to Urheilu, Uutiset also moved to the new era on Monday.
Despite its new look and audio world, Urheiluruut’s content promise has remained the same. The broadcast will continue to package the main topics of the sports day in a reliable, impressive and in-depth manner. By watching the broadcast, you stay up-to-date on the news, events and phenomena of the sports world.
In the fall of 2023, Urheiruruut turned 60 years old, and the appearance of the classic program has had time to change over the years before.
In the video below, Urheiluruut’s logos from 1963–2013 have been collected.