National Postcode Lottery. Yes, that’s the name of the Dutch concept that forms the basis of the Swedish Postcode Lottery, which has been running since 2005.
In the same year, the Postcode millionaire, under the leadership of Richard Sjöberg, premiered on TV4. In the program, in addition to the quiz that takes place in the studio, viewers get to see how lucky winners of the Postcode Lottery are surprised by one of its winners.
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One of these prize winners is the former football player Jesper Blomqvist which has been part of the program since 2018. For News24 he talks about both the positive aspects and the challenges that come with surprising the winners.
– The best thing is to see all the joy that the wins bring to the winners. Everything is recorded for television and then we sometimes need to do reshoots. The difficult thing then may be to find your way back to the same energy, he says.
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Jesper Blomqvist. Photo: Naina Helén Jåma/TT
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Jesper Blomqvist: “Some fixes and tricks”
But what actually happens before a win is awarded? This is what Jesper Blomqvist says:
– There is a lot of preparation beforehand, but we have a whole team that helps. Then there may be some fixes and tricks in place. Especially if it’s a surprise or a prank on g. There will be some traveling as well because we meet winners all over the country.
Sigrid Ohs reveals the detail in the Postcode millionaire studio