Bad news for all streaming fans: Amazon Prime will increasingly rely on advertising from next year. As the industry magazine DWDL reports, from February 2024 you can despite having a subscription no longer ad-free Stream on Amazon Prime Video. Instead, short commercials will now be played when you watch a title.
When does Amazon Prime automatically start showing advertisements?
Regardless of whether it is a film or a series: Amazon Prime Video’s entire streaming offering is affected. In the USA, the new regulation will come into force on January 29, 2024. In this country you can enjoy the old offer for a little longer. From then on February 5, 2024 However, you also have to get used to it.
How much does Amazon Prime cost without advertising?
If you want to enjoy Amazon Prime without advertising from now on, you have to take out a new subscription. From now on there is an option with which you can pay for additional 2.99 euros per month you can avoid advertising. If you don’t care about the advertising, you don’t have to change anything about your subscription.
Why is Amazon Prime taking the step towards advertising?
For a long time, streaming services have been distinguished by the fact that, unlike linear television, they do not show any advertising. These are now being used Boundaries softened. Both Netflix and Disney+ now offer cheaper subscriptions that are ad-supported. Now Amazon Prime is following suit.
The big difference: Netflix and Disney+ have introduced new, cheaper subscription options with advertising. Amazon Prime simply converts the standard tariff and asks all subscribers who do not want advertising to pay extra. The Amazon Freevee offer remains current as of now.
At Freevee, streaming works like this: Everyone with an Amazon account can stream selected titles completely free of charge, but they have to register Allow advertising blockswhich appear – at a similar rate to ProSieben, RTL and Co. – at the beginning, at the end and during the film or series.
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