In the north of Sweden, it is so cold that when this influencer goes out with wet hair, she ends up with a hairstyle that is, to say the least, extravagant and original.
Elvira Lundgren, a young Swedish influencer, decided to make a hair experience quite special. The latter has in fact shared a video in which she leaves her house with wet hair, while it is over -30 degrees.
Elvira Lundgren displays a hairstyle frozen by the cold
The effect of the extreme temperatures plaguing the Nordic countries in recent days is quite striking on Elvira Lundgren’s hair. On her Instagram video, liked more than 580,000 times, the Swedish influencer is as shocked as Internet users when she puts up her blonde hair. Surprise: the extreme cold freezes hair in the air. She doesn’t even need hairspray for them to stay vertically. A publication which earned him numerous comments. While some compare her to Super Saiyan from the Dragon Ball manga, others find a resemblance to Jadis the White Witch from the Chronicles of Narnia saga, with Marge Simpson or even with the troll dolls of the 90s.
The consequences of cold on wet hair
Even if Elvira Lundgren reassured Internet users who were worried about the health of her mane by saying “And for everyone who asks me if my hair broke or was damaged. My hair is fine.“, they are right to be afraid! In fact, it is not recommended to go out with wet hair, especially when temperatures are low. The reason? When the hair is still saturated with water, it is more porous and therefore more sensitive to external aggression. This thermal shock can then make hair dry, brittle, lead to split ends and even other damage!