Desigual is not the only brand to make a comeback. Another brand, famous in the 80s and 90s, resurfaces and caused a sensation on social networks.
The covid, and especially the confinement that ensued, had serious consequences on many French brands. Naf Naf, Camaïeu, Gap, Pimkie, Go Sport … The best known brands have been placed in receivership. This was also the case of Kookai, a few years later in 2023. However, the French label, founded in 1983, was very famous in the 90s. It had also exported abroad with the opening of Several shops in Asia, but also in Oceania, where it was very successful in Australia.
If the French brand had to close several stores and dismiss several fifty employees in France, it was bought by the Antonelle-Uja group a few months later. “”We are very happy to have resumed this brand and thus avoid its disappearance. It is a brand that we have known in our youth and that we particularly like. We are going to do everything to give him back her letters of nobility“Said the group’s president in a statement.
On the other side of the globe, in Australia, Kookai was taken over in 2017 by the businessman Rob Cromb when the Vivarte group put it up for sale. Since then, the French brand has had two nationalities and has continued to reinvent itself. Recently, she came back to the forerising by making the buzz on social networks!
But beware, it is not the French brand that is talked about, it is the one based in Australia! If the company always has the same name, it is not the same for its creations. Blazers, dresses, tops and pants … Each creation mixes surfer and bohemian aesthetics with Parisian elegance. And it pleases!
Prices vary between 80 and 180 euros, and can be higher for jackets – around 200 – 250 euros. The ups are cheaper. They are found at 70, but also at 50 and 40 euros depending on the model.
Regarding customs costs, rest assured, they do not cost as expensive as you imagine, because this Kookai also exists in Spain! To order from France, you will have to pay 15 euros, which is probably much less expensive than if you command in Australia.