Firmed, smoothed, hydrated and rejuvenated skin? This is the promise of this cream that is a hit in pharmacies. And it is a French brand, expert in skincare for many years, which created this anti-aging gem.
Among the multitude of anti-aging creams available on the market, there is one that seems to stand out. It is the most sold in pharmacies, and we understand why!
From the age of 25, collagen production begins to slow down, causing the first signs of aging to appear. Result: dull skin, visible fine lines, loss of firmness and emerging pigment spots. “At age 40, cell turnover decreases, resulting in fewer young, active cells. […] At this age, it becomes interesting to apply cosmetics to slow down the aging cutaneous“, explains Dr Marion Bourgaux, dermatologist. Thus, adapting your skincare routine is essential to maintain youthful skin. But which cosmetics should you turn to? Which active ingredients should you favor for anti-aging effectiveness? And if you trusted the cream the best-selling French anti-aging agent in pharmacies?
Particularly popular with women over 40, Avène’s Hyaluron Activ B3 cellular regenerating cream at a price of 37.50 euros has risen to the rank of No. 1 in anti-aging in pharmacies*. Its effectiveness is based on the combination of two powerful anti-aging active ingredients: pure hyaluronic acid and ultra-concentrated 6% niacinamide. Developed in collaboration with the world specialist in aging, Professor Jean-Marc Lemaitre, this cream has demonstrated convincing results. After 2 months, 97% of users noticed firmer skin (instrumental measurement on 41 consumers). In addition, after 15 days, the skin seems regenerated and wrinkles appear reduced (perceived results, self-assessment on 65 users).
Although its effectiveness is recognized, some might find its packaging a little too neutral and clinical, which contrasts with the velvety texture and the immediate comfort it provides. That said, its formula, composed of 92% ingredients of natural origin, makes it an interesting option, even for sensitive skin.
*IQVIA – Pharmatrend – anti-aging and anti-wrinkle day market (82B5A) in pharmacies in France – Fixed cumulative August 2024 – in volume.