French lingerie brand Darjeeling unveils a capsule collection created in collaboration with senior model Caroline Ida Ours, the brand’s muse for several seasons.
This is a great first for Caroline Ida Bear. The sixty-year-old model teams up with Darjeeling to create a capsule lingerie collection. As a nod to her beginnings with the lingerie brand, she reinterprets the line she wore during their first joint campaign: Onyx. Better known by her Instagram handle @fiftyyearsofawomenand followed by more than 111,000 subscribers, the one who is also an influencer is leading a real fight for better visibility of all women in the media and on social networks. “When we met Caroline, we were particularly sensitive to her fight against the invisibility of women over 40, because we were already leading it ourselves in our communication campaigns. “, explains Sandrine Bethencourt Millo, director of the Darjeeling brand. For her part, the model says to herself: “proud to make things happen.”
A bold collection
Victim of a ruptured aneurysm in 2017, Caroline Ida Ours then left her job and launched into social networks. Proud of her body as much as her age, she was quickly spotted, paraded for the International Lingerie Show in 2018 before being chosen four years later by Darjeeling for a national poster campaign. Already at this moment, Caroline Ida Ours poses without complexes in panties and bra. Posted throughout France, this photo sparked hundreds of reactions, most of them positive and encouraging. This time, Caroline, who particularly likes animal prints, reinvents the models from the Onyx collection in Klein blue in a leopard pattern embroidered by the French house Potencier. The velvet and gold finishes as well as the transparency of the models make this line, available up to G cup for bras and up to XL for bottoms, the coolest underwear of the season.