This destocking brand is preparing to sell the stock of a very large men’s fashion brand, with discounts up to 80 %. Costumes, shirts, belts … everything will go there!
Behind the windows of Noz stores, the French brand of destocking well known to good deals, a new operation attracts the attention of male fashion enthusiasts. Since its creation in 1976, Noz has been forged a solid reputation by offering products from unsold, overtock or judicial liquidations. With more than 300 stores across France, the brand offers a second life to articles of all categories, from textiles to food, including decoration.
Recently, Noz offered the stocks of several renowned brands. After offering articles from Minelli, San Marina or Habitat, the brand is preparing to sell a new collection that risks seducing male ready-to-wear followers. This time, the Bayard brand is in the spotlight.
Founded in 1925, Bayard dressed French icons such as Serge Gainsbourg, Claude François and Johnny Hallyday. Known for the quality of its men’s clothing, the brand unfortunately had to close the doors of its 56 stores in October 2024, following a drastic drop in its turnover. Over the past four years, it has increased from 22 to 15 million euros, under the effect of confinements during the health crisis, inflation and tensions on the purchasing power of households.
Thanks to the acquisition of these stocks by Noz, customers will have the opportunity to rediscover the Bayard collections at unbeatable prices. From April 9, the 336 Noz stores will offer a wide range of men’s clothing from the last spring-summer collection. Costumes, shirts, belts, everything will be sold at -70, even -80 %! The fall-winter collection will arrive next September.
This initiative is a continuation of the law of February 10, 2020 relating to the fight against waste and the circular economy (Agec law), which notably prohibits the destruction of unsold textiles and shoes. This obliges the constrained marks to cease their activity to sell their stocks urgently.
By offering a second life to Bayard articles, Noz not only allows consumers to benefit from quality products at a lower cost, but also participates in an eco -responsible approach by avoiding waste. A golden opportunity for fashion enthusiasts concerned with their budget and the environment.